Transforming Program Delivery: Fully Residential to Blended w/ Elizabeth Fogle

COVID-19 threw everyone for a loop in 2020, and because of the effect the pandemic had on the individual and economic level, adults are focused more than ever on going back to school. Whether the goal is to train for a new career or get a leg up in their own field, adult learners, or nontraditional students, are returning to school. With the changing demographic of students, it is important to keep up with different marketing strategies to make sure your institution reaches your target audience. To give you a jump start, here are five ways to effectively market to the nontraditional student.

Defining Nontraditional Students

Before we get into how to market to the nontraditional student, we should identify who the nontraditional student is. According to the NCES, a nontraditional student falls into one or more of these categories: 
1. A student who delays enrollment in a postsecondary education by more than a year after graduating high school
2. Any student who carries financial and familial responsibilities, such as being financially independent from their parents, filing a dependent (other than a spouse) on their taxes, or working full time while enrolled
3. A student who did not graduate high school but received a certification of completion, such as a GED1