Bulls Eye Advertising Planning and Realtime Measurement

Student demand for continuous access to their mobile devices has helped to drive media viewership and listenership to an all-time high. With the National Center for Education projecting undergraduate enrollment to increase to 19.8 million by 2025, institutions are reevaluating their media spend to capture the attention of as many prospective students as possible. Below […]

Communication Breakdown: Prospecting Today’s Student

By 2020, millennial graduates (i.e. students roughly 18 – 35 years of age) are projected to comprise over 50% of the labor force.¬†Accordingly, it is now more important than ever for employers, universities, and businesses to examine the effectiveness of their communication strategies in attracting the talent of this generation; as the workforce acclimates to […]