The Higher Ed Podcast Series: Marketing to Passive and Active Responders

By now, higher education professionals are well aware that 2020 enrollments are down due to COVID-19. Having spent the first part of the year figuring out how to survive and operate during a pandemic, higher ed professionals are looking forward to determine how to attract prospective students to their universities despite the major hesitation that students are feeling about college right now. Engine’s latest white papers have […]

The Rise and Challenges of Online University Recruitment

n The Rise of Online Programs in Higher Education While enrollment in post-secondary education is declining overall, the number of students taking courses online is growing. In 2017, approximately 1 in 6 students exclusively enrolled online. From 2016 to 2017, the number of students taking some online courses grew by 6.4% while the number of students enrolled […]