Integrating CRM and EHR for B2B Healthcare Marketing

CRM and EHR are both systems which help to manage and optimize patient experience in the healthcare industry. While EHR tracks medical history, CRM stores information about current patients and potential patients to optimize the patient experience. Many hospitals and doctor’s offices know the benefits of using CRM with patients, but overlook the benefits of using CRM to manage […]

The 5 Key Benefits of CRM and SIS Integration

CRM and SIS systems are essential software that ensure the smooth operation and communication at higher education institutions. SIS stands for Student Information System and is where an organization’s information and metrics are stored, such as courses offered, class sizes, individual student grades, attendance, financial records, and more. CRM stands for Customer Relationship Management and stores information for reaching out to potential students and new students. While almost all organizations have an […]

The Importance of CRM Implementation and Management During the COVID Pandemic

The COVID-19 pandemic has turned the world upside down. It has resulted in lifestyle adjustments and changes in the way companies conduct business. It’s not just businesses that are feeling the effects, higher education institutions are having to change their processes including everything from student recruitment to holding classes. Many of these processes are transitioning […]