Understanding Current Trends in College Admissions Marketing, Recruitment, and Technology

Higher education tends to be a lagging industry. That doesn’t mean it stands still. In fact, recent years have seen drastic shifts in how colleges and universities market themselves. Part of it is competition. An increasing number of institutions are competing for a dwindling number of students in states from Pennsylvania to Washington. Another part […]

The Importance of College Admissions Training

Administrators at most colleges are in a state of perpetual concern over the performance of their schools. Is our tuition enough to fund the school’s programs? Is it too high to attract enough students? Do our programs entice the level of student we want? Do we need more programs? Are the ones we have good […]