Higher education tends to be a lagging industry. That doesn't mean it stands still. In fact, recent years have seen drastic shifts in how colleges and universities market themselves.
Part of it is competition. An increasing number of institutions are competing for a dwindling number of students in states from Pennsylvania to Washington. Another part is opportunity. As other industries have seen success in marketing, recruitment, and technology, higher ed marketers and admissions officers have begun to tap into that success.Read More