Yes, your institution probably has a Facebook page. It might even have an Instagram account. Don't be afraid to push beyond that.Read More
Higher education tends to be a lagging industry. That doesn't mean it stands still. In fact, recent years have seen drastic shifts in how colleges and universities market themselves.
Part of it is competition. An increasing number of institutions are competing for a dwindling number of students in states from Pennsylvania to Washington. Another part is opportunity. As other industries have seen success in marketing, recruitment, and technology, higher ed marketers and admissions officers have begun to tap into that success.Read More
Administrators at most colleges are in a state of perpetual concern over the performance of their schools. Unfortunately, most of their concerns tend to miss the mark. In truth, when colleges outperform their rivals, it's often due to one consistently undervalued factor: their admissions staff. With that in mind, let's discuss where an admissions staff is likely to fall short, and what can be done about those issues.Read More