Higher Education Marketing Trends

The higher education world is continuously undergoing through a revolution. The constant changes are affecting the students' thoughts and opinions regarding further studies and how they think and relate to particular institutions. What is more? Technology is changing and with the changes, come new modes of learning and therefore, higher education institutions including college and universities have to put up extra efforts in advertising.

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How Call Centers Enhance Patient Management

Even though there isn't a single reason why two-thirds of every hospital in the United States makes use of a medical call center (either in-house or outsourced), it's arguable that their demand is linked with the many benefits—yielding better patient experiences and excellent advantages for hospitals.

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Mitchell WayComment
Understanding Current Trends in College Admissions Marketing, Recruitment, and Technology

Higher education tends to be a lagging industry. That doesn't mean it stands still. In fact, recent years have seen drastic shifts in how colleges and universities market themselves.

Part of it is competition. An increasing number of institutions are competing for a dwindling number of students in states from Pennsylvania to Washington. Another part is opportunity. As other industries have seen success in marketing, recruitment, and technology, higher ed marketers and admissions officers have begun to tap into that success.

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The Importance of College Admissions Training

Administrators at most colleges are in a state of perpetual concern over the performance of their schools. Unfortunately, most of their concerns tend to miss the mark. In truth, when colleges outperform their rivals, it's often due to one consistently undervalued factor: their admissions staff. With that in mind, let's discuss where an admissions staff is likely to fall short, and what can be done about those issues.

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Keys to Strengthening Training and Development for Your Organization

Your company's future prosperity hinges in great part on the strength of training and development you provide. With the advent of tools such as learning management systems and leadership development programs, your organization can enjoy greater productivity and a healthier bottom line.

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Bulls Eye Advertising Planning and Realtime Measurement

Media advertising in the Millennia Age plays a critical role for growth-focused institutions. We invite you to join us for this weekend's panel discussion to learn more about the many ways that ENGINE can help you track your media performance and revolutionize your institution's efficiency. You will hear from leading media executives who will give you a glimpse of how real-time ad measurement will transform tomorrow's advertising landscape.

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Why Hire a Call Center for Your Institution or Business?

When you're a small business, every decision you make has to be based on the most efficient way to provide world-class service from a pint-sized budget. Even if you've got a thriving little business, every extra drop of profit is usually invested in efficiency and growth strategies. You are always looking for a new way to make your customers happy and build that all-important customer base while still coming out ahead at the end of the year. One of the biggest challenges faced by any small business is meeting modern customer service standards with a small, specialized team of employees.

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Communication Breakdown: Prospecting Today's Student

It is now more important than ever for employers, universities, and businesses to examine the effectiveness of their communication strategies in attracting the talent of the millennial generation; as the workforce acclimates to a new culture of technology, culture, and expectations accompanying millennial entrants, organizations aiming to secure the best and brightest should ensure they are speaking the right language.

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