The Crucial (and Growing) Role of Social Media in Higher Education

The years that social media was supposed to be a fad are long gone. Today, it’s one of the core communication channels audiences across age groups and demographics use on a daily basis. And yet, too many colleges and universities still ignore its potential impact. Yes, your institution probably has a Facebook page. It might […]

Bulls Eye Advertising Planning and Realtime Measurement

Student demand for continuous access to their mobile devices has helped to drive media viewership and listenership to an all-time high. With the National Center for Education projecting undergraduate enrollment to increase to 19.8 million by 2025, institutions are reevaluating their media spend to capture the attention of as many prospective students as possible. Below […]